Publicaciones en colaboración con investigadores/as de Universitat Rovira i Virgili (4)

2024

  1. Analysing the influence of Universities’ content strategy on the level of engagement on social media

    Comunicación y sociedad = Communication & Society, Vol. 37, Núm. 1, pp. 41-60

  2. Exploring Interactivity Strategies in Social Media Communications of Leading Universities: A Cross-Continental Study

    SAGE Open, Vol. 14, Núm. 2

2023

  1. A model for assessing the active presence of institutions on social media: application to universities worldwide

    Journal of Marketing for Higher Education

2016

  1. Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0

    International Journal of Information Management, Vol. 36, Núm. 1, pp. 97-104