Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

  1. Martìnez-Falcó, J.
  2. Marco-Lajara, B.
  3. Sánchez-Garcìa, E.
  4. Millán-Tudela, L.A.

ISBN: 9783031548369

Year of publication: 2024

Pages: 1-229

Type: Book

DOI: 10.1007/978-3-031-54837-6 GOOGLE SCHOLAR
Data source: Scopus