Estrategias de comunicación en salud pública: estudio de su efectividad

  1. Faus-Real, Mireia 23
  2. Alonso-Pla, Francisco 4
  3. Fernández-Fernández, Cesáreo 1
  1. 1 Universitat Jaume I
    info

    Universitat Jaume I

    Castelló de la Plana, España

    ROR https://ror.org/02ws1xc11

  2. 2 Universitatde València
  3. 3 Instituto Universitario de Investigación en Tráfico y Seguridad Vial(INTRAS)
  4. 4 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

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Revista:
INFONOMY

ISSN: 2990-2290

Año de publicación: 2024

Volumen: 2

Número: 5

Páginas: e24054

Tipo: Artículo

DOI: 10.3145/INFONOMY.24.054 GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: INFONOMY

Resumen

Hablar de salud pública conlleva necesariamente, aparte de otras consideraciones, hablar de comunicación. Sin una comunicación efectiva orientada a la población, la salud pública tendrá importantes impedimentos para su correcto desarrollo e implementación, más allá de otros aspectos de índole económicos, sociales, de planificación, políticos, etc. El presente artículo se centra en discernir, desde las evidencias y el análisis científicos, sobre las mejores prácticas y estrategias de comunicación relativas a la salud pública, a la vez que identificar carencias y posibles errores al respecto, para tratar de proporcionar recomendaciones o guías que mejoren su efectividad

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Información de financiación

La presente investigación no ha recibido financiación ni está vinculadaa ningún proyecto de investigación

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