¿Cómo analizar contenidos digitales? Una revisión de enfoques para la investigación en proyectos multimodales, transmedia y multiplataforma

  1. Iván Sánchez López
  2. Arnau Gifreu Castells
  3. Jaime García Claro
Journal:
Miguel Hernández Communication Journal

ISSN: 1989-8681

Year of publication: 2024

Issue: 15

Pages: 295-321

Type: Article

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More publications in: Miguel Hernández Communication Journal

Abstract

In recent years there has been an expo-nential multiplication of media content,platforms and uses. After contextualizing the decline of the great theoretical cur-rents of communication and exposing the linguistic bias of semiotics, this arti-cle proposes a review and characteriza-tion of the referential instruments and methodologies for the analysis of textual, multimodal and transmedia objects, with special emphasis on those of a connected digital nature. For this purpose, an inte-grative review of 75 documents that address the issue is carried out, leaving the final sample composed of the 25 most relevant for the purposes of the research. The epistemologi-cal-instrumental route goes from the Structural Analysis of the Story to Computer Vision, passing through Digital Ethnography and Multimodal Discourse Analysis. The conclusions include a sketch of an analysis instrument that synthesizes the study carried out, previously revealing the axiom put forward by several authors that there is no single invariable method for the study of this type of objects. The tendency, on the contrary, points to the atomiza-tion of research on specific aspects, rather than to a search for the generalization of results and the consolidation of theoretical bodies and universalizable techniques. It is also noted that quantitative turn and algorithmic programming for the study of digital objects open up a new analytical dimension with transhuman capabilities that is still far from being accessi-ble to the international scientific community.

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