Social media influencer marketing and economic performance in the Spanish wine industry: unravelling the role of corporate social legitimacy

  1. Martínez-Falcó, J.
  2. Sánchez-García, E.
  3. Marco-Lajara, B.
  4. Fuentes-Fernández, R.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2024

Type: Article

DOI: 10.1108/BFJ-11-2023-0994 GOOGLE SCHOLAR
Data source: Scopus