Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities

  1. Orgilés-Amorós, M.
  2. Ruiz Moreno, F.
  3. Penagos-Londoño, G.I.
  4. Tabuenca-Cuevas, M.
Revue:
Journal of Historical Research in Marketing

ISSN: 1755-7518,  1755-750X

Année de publication: 2024

Volumen: 16

Número: 1

Pages: 48-70

Type: Article

DOI: 10.1108/JHRM-07-2023-0033 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus