Comunicación creativa, un debate teórico para las industrias culturales, creativas y de contenidos

Resumen

The text is a theoretical proposal on creative communication as a fundamental part of the developments of the creative, cultural, and content industries, in its function of technological mediation. That is, how, from the transformations in the emergence of new economic logics around culture, content and production, communication is forced to redefine its role, as a producer of experiences, interactions, and languages. Today, more than at any time in history, we are witnessing the understanding of the broad dimension of communication as the axis of the relationships and interactions between subjects-subjects, subjects-objects, and objectsobjects. And for these industries, the commitment to understand broad logics of communicational dynamics in non-traditional environments will be fundamental, where the object communicates by itself, producing horizons of meaning in those who interact with it, causing meanings and emotions; therefore, it is there where creative communication takes place: by understanding in this way the cultural and what the industries contain. The power of the communicative component appears as conceptual foundation to assimilate the link between the social, cultural and economic function, thus, creative communication emerges from a distinction in relation to the notion of communication in its origin as mere humanity and is transferred to the framework of negotiation as a symbolic value of neoliberal societies