Retail Merchandising and Sales Promotions
- Vigaray, Mayo de Juan
- Gueltekin, Beyza
Liburua:
GLOBAL BUSINESS HANDBOOK: THE EIGHT DIMENSIONS OF INTERNATIONAL MANAGEMENT
- Newlands, DJ (coord.)
- Hooper, MJ (coord.)
ISBN: 978-0-7546-8137-3, 978-0-566-08747-9
Argitalpen urtea: 2009
Orrialdeak: 289-306
Mota: Liburuko kapitulua