MULTIMEDIA TEACHING MATERIALS DESIGN, PRODUCTION AND DISSEMINATION - AN EXAMPLE FOR MARKETING COURSES

  1. De-Juan-Vigaray, M. D.
  2. Gonzalez-Gascon, E.
Book Series:
INTED2015: 9TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE
  1. Chova, LG (coord.)
  2. Martinez, AL (coord.)
  3. Torres, IC (coord.)

ISSN: 2340-1079

ISBN: 978-84-606-5763-7

Year of publication: 2015

Pages: 4143-4152

Congress: 9th International Technology, Education and Development Conference (INTED)

Type: Conference paper

GOOGLE SCHOLAR
Data source: WoS