Understanding the competitiveness of a cycling tourism destination from stakeholders’ perspectivean exploratory study from Mallorca, Spain

  1. Coll Ramis, Miquel Angel 1
  2. Segui LLinas, Miquel 1
  3. Fuster Uguet, Marc 2
  1. 1 Departamento de Geografía, Universidad de las Islas Baleares
  2. 2 Instituto de Investigaciones Turísticas. Universidad de Alicante
Revista:
Gran Tour

ISSN: 2172-8690

Año de publicación: 2022

Número: 26

Páginas: 1-27

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openDIGITUM editor

Otras publicaciones en: Gran Tour

Resumen

El cicloturismo, en todo el mundo, está en constante auge. El aumento de la demanda ha ido acompañado de un crecimiento de la oferta, lo que ha provocado una mayor competencia entre los destinos. Aunque hay numerosos estudios que avalan el hecho que la competitividad es importante para que un destino turístico obtenga una posición favorable en el mercado turístico mundial y mantenga así su ventaja competitiva, pocos trabajos han analizado la competitividad de los destinos orientados al cicloturismo. Esta investigación realiza un estudio exploratorio de cómo los actores entienden la competitividad de los destinos de cicloturismo. El objetivo es identificar y explicar qué factores hacen que un destino cicloturista sea más competitivo y qué se puede hacer para conseguir una ventaja competitiva

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