Customización de productos en artículos de juguete
- Josefa Galvañ Gisbert
- Luisa Marín Nieto
- Asunción Martínez García
- Karina Pernías Peco
- Sandra Segura Domingo
ISSN: 0034-8708
Año de publicación: 2016
Volumen: 112
Número: 718
Tipo: Artículo
Otras publicaciones en: Revista de plásticos modernos: Ciencia y tecnología de polímeros
Resumen
Leisure and free time have become essential in a society such as the current one, in which day-to-day activities are developed at a dizzying pace. In this scope, the accessories and articles that nowadays go along with any related activity have experienced a notable increase in the market. They do not always cover our requirements and expectations and, consequently, the second hand market is experienced a notable rise with the new Internet technologies. That is why the consumer’s chance to participate in the design of bespoken products is becoming more and more necessary. This is what iBUS platform will offer. IBUS will develop an integrated business model that allows the parents and their children the possibility to design their own toys. The platform will integrate all the value chain for the supply of these personalised articles, including the materials suppliers and manufacturers