Preferencias de la demanda sobre los materiales de construcción del inmueble residencial: caso de estudio con el Análisis Conjunto Adaptativo

  1. Spairani Berrio, Silvia 1
  2. Roca Cladera, Josep 2
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

  2. 2 Universitat Politècnica de Catalunya
    info

    Universitat Politècnica de Catalunya

    Barcelona, España

    ROR https://ror.org/03mb6wj31

Revista:
ACE: architecture, city and environment

ISSN: 1886-4805

Año de publicación: 2020

Número: 43

Páginas: 9245

Tipo: Artículo

DOI: 10.5821/ACE.15.43.9245 DIALNET GOOGLE SCHOLAR lock_openUPCommons editor

Otras publicaciones en: ACE: architecture, city and environment

Objetivos de desarrollo sostenible

Resumen

This article aims to present and describe the methodology of a hybrid application technique of the Conjoint Analysis, called Adaptive Conjoint Analysis, developed by Johnson in 1987 to improve the complexity of the experiment by limiting the number of profiles presented to the interviewee and distributed by Sawtooth Software in 1991. To this end, this method has been used to carry out, in the province of Alicante, a scientific assessment of the standardized assessment, of the estimation of marginal rates for replacing the usefulness of residential building materials, to quantify the participant's change in perception caused by a change in material choice. From an operational point of view, estimating the relative importance of the attributes of the building materials evaluated, using the ACA, shows the great impact that the location of the material on the home has on the behavior of consumer choice. In the journey through the literature, none have been found that reflect, in Spain, in the use of this technique to carry out studies that allow improvement both the calculation of the estimation of the market value of a residential property and its use in architecture through building materials. This work, therefore, is a pioneer in these ways.

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Fuente de los datos: Dialnet