El empoderamiento de los turistasestudio del fenómeno blogger en el sector turístico español

  1. Martínez-Sala, Alba-María
  2. Huertas, Assumpció
  3. Mariné-Roig, Estela
Revista:
OBETS: Revista de Ciencias Sociales

ISSN: 1989-1385

Año de publicación: 2021

Volumen: 16

Número: 2

Páginas: 377-392

Tipo: Artículo

DOI: 10.14198/OBETS2021.16.2.10 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: OBETS: Revista de Ciencias Sociales

Objetivos de desarrollo sostenible

Resumen

This research analyses the phenomenon of bloggers, as influencers, in the Spanish tourism sector. The main aim of this study is to analyze their incorporation into communication policies of a sample of tourist destinations, and to evaluate the communicative and relational potential that their social networks profiles offer to these destinations. A combination of quantitative methods (quantitative content analysis and surveys) is proposed to achieve this objective. The results show the social reach achieved by these empowered tourists and the benefits they offer to tourism destinations.

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