El fenómeno youtuber y su expansión transmedia. Análisis del empoderamiento juvenil en redes sociales

  1. HIDALGO-MARÍ, Tatiana 1
  2. SEGARRA-SAAVEDRA, Jesús 2
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

  2. 2 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Journal:
Fonseca, Journal of Communication

ISSN: 2172-9077

Year of publication: 2017

Issue: 15

Pages: 43-56

Type: Article

DOI: 10.14201/FJC2017154356 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Fonseca, Journal of Communication

Abstract

This work approaches the phenomenon of youth empowerment in social media, specifically YouTube. For this, it studies the reach of the channels of the ten most important Spanish youtubers according to Social Blade, as well as the expansion and transmedia reach of his personal branding. The descriptive analysis of their channels and the latest published videos confirms the use of links to other social networks such as Facebook, Twitter and Instagram, as well as entertainment content.

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Data source: Dialnet