Análisis competitivo mediante grupos estratégicosaplicación al sector asegurador español
- Sancho Esper, Franco
- Vargas Mas, Carlos
- Murillo Fort, Carlos
- Fernández Arufe, Josefa E. (dir.)
- Rojo García, José Luis (dir.)
- Moyano Pesquera, Pedro Benito (coord.)
- Somarriba Arechavala, Noelia (coord.)
Publisher: Asociación Española de Economía Aplicada, ASEPELT
ISBN: 84-96477-93-2
Year of publication: 2007
Volume Title: Área I : Economía internacional y desarrollo
Volume: 1
Pages: 314-342
Congress: ASEPELT España. Reunión anual (21. 2007. Valladolid)
Type: Conference paper
Abstract
The main goal of this paper is to increase the knowledge of the behavior of strategic groups along time. Given that, it has been analized the dynamic evolution of a sample of Spanish insurance institutions during the 2001- 2005 period. This paper concretely analizes: the methodology of identification of generic strategies within a sector, the application of a two-teps process for identifiying strategic groups and the temporal evolution of strategies and groups. The results of the research indicate that the temporal analysis of both strategies and groups increases the knowlesge of the strategic behavior of a sector.