How can Spanish toy manufacturers achieve intercultural competence in English? A contrastive study of Spanish and U.S. business websites

  1. IVORRA PÉREZ, Francisco Miguel 1
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

Zeitschrift:
CLINA: an interdisciplinary journal of translation, interpreting and intercultural communication

ISSN: 2444-1961

Datum der Publikation: 2015

Titel der Ausgabe: Intercultural Translation in a Global World (II)

Ausgabe: 1

Nummer: 2

Seiten: 87-97

Art: Artikel

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Andere Publikationen in: CLINA: an interdisciplinary journal of translation, interpreting and intercultural communication

Zusammenfassung

La meta general de este estudio consiste en examinar el modo en que la dependencia contextual (Hall 1976) y el índice de individualismo (Hofstede 1991) influyen en las estrategias comunicativas que emplean empresarios jugueteros españoles y estadounidenses para expresar la información y establecer una relación social con el consumidor en sus páginas web de negocios. Por lo tanto, intentaremos alcanzar dos objetivos concretos: (a) analizar el modo en que las orientaciones culturales con que españoles y estadounidenses responden a dichas dimensiones culturales se reflejan en las estrategias de comunicación con que describen y promocionan el producto en sus webs de negocios y (b) determinar qué tipo de estrategias comunicativas se deben poner en práctica para mejorar la competencia intercultural en inglés de los traductores españoles en el diseño y traducción de páginas web de negocios destinadas al mercado estadounidense.

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Fuente de los datos: Dialnet