On the role of imitation in social networks

  1. Tsakas, Nikolaos
Dirigida por:
  1. Antonio Cabrales Goitia Director/a

Universidad de defensa: Universidad Carlos III de Madrid

Fecha de defensa: 25 de junio de 2014

Tribunal:
  1. Coralio Ballester Pla Presidente
  2. Ignacio Ortuño Ortín Secretario
  3. Syngjoo Choi Vocal

Tipo: Tesis

Resumen

This thesis focuses on the role of imitation in social networks. We study diffusion processes where the agents imitate successful past behavior of their neighbors. I characterize the long run properties of these processes, as well as targeting strategies that lead to maximum diffusion of a specific desired action in a network. Although theoretical, the results can have direct applications in different fields, like marketing and public policy