Sostenibilidad y desempeño en la industria hoteleraEl papel mediador de las ventajas competitivas
- López-Gamero, María D.
- Pereira-Moliner, Jorge 1
- Molina-Azorín, José Francisco
- Tarí, Juan José
- Pertusa-Ortega, Eva M.
-
1
Universitat d'Alacant
info
ISSN: 1139-7861
Year of publication: 2022
Issue Title: Enero - Junio
Issue: 49
Pages: 105-130
Type: Article
More publications in: Cuadernos de turismo
Abstract
La relación entre sostenibilidad y desempeño ha sido analizada en estudios previos sin llegar a un consenso en la industria hotelera. Este estudio examina la relación entre sostenibilidad y desempeño, y el efecto mediador de las ventajas competitivas en costes y diferenciación en dicha relación. Los resultados muestran que la sostenibilidad influye positivamente sobre el desempeño perceptual y sobre los ingresos por habitación disponible; la sostenibilidad tiene una relación directa con las ventajas en costes y diferenciación; y la ventaja en diferenciación media la relación entre sostenibilidad y desempeño.
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