La música en eventos experienciales accesibles para personas sordasEvidencias a partir del caso Young Music Fest 2019

  1. Cerdá-Suárez, Luis Manuel 1
  2. Cristófol-Rodríguez, Carmen 1
  3. Lafuente Aliaga, Inés 1
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Revista:
Prisma Social: revista de investigación social

ISSN: 1989-3469

Any de publicació: 2022

Títol de l'exemplar: Comunicación, Discapacidad y Empleabilidad en la Sociedad Digital

Número: 36

Pàgines: 65-87

Tipus: Article

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: Prisma Social: revista de investigación social

Resum

Designing social interventions with an impact on the quality of life of certain groups is one of the achievements of “Young Music Fest”, a Spanish music festival accessible to people with hearing disabilities, and they constitute an effective strategy for the creation of experiences since the music directly evokes emotions. With the purpose of integrating different groups, festivals help communities join forces, give rise to a greater sense of belonging and promote accessibility and diversity. By harnessing creativity, music festivals create bonds between residents, evoke their identity, act as social marketing levers, and promote key indicators of quality of life, providing a meeting place for community members and encouraging their participation. This work describes a triangular investigation, composed of an implicit association test, a questionnaire, and a focus group, taking advantage of the synergy of the neuroscientific research, both psychometric, quantitative, and qualitative in nature, and as an approach to a real project that provides new solutions on how to face the crisis of the covid-19 in the field of face-to-face events.

Referències bibliogràfiques

  • Andreasen, A. (2002). Marketing Social: Marketing in the Social Change Marketplace. Journal of Public Policy and Marketing, 21(1), 3-13. https://doi.org/10.1509/jppm.21.1.3.17602
  • Altozano, J. (2019). ¿Qué emociones producen las 7 escalas modales? [Vídeo] Youtube https://bit.ly/34BXETb|
  • Ayinde, B. (2019a). Embracing disability inclusion in Africa. https://bit.ly/3thBS0X
  • Ayinde, B. (2019b). Naked and not ashamed: 30 days journal. Philippians Four Thirteen Foundation, Lagos, Nigeria.
  • Benevenuti, J., Nunes de Barros, L., de Sousa, L., Soares, R., Gambirásio, Y., Malta de Souza, D., Nascimento, A. & Magalhães, E. (2021). Effect of the Finnish Tube on the Voice of a Deaf Musician: A Case Report, Journal of Voice, Volume 35, Issue 3, 498.e23-498.e29. https://doi.org/10.1016/j.jvoice.2019.09.019
  • Berbell, M. A. (2016). El sonido y su influencia en la mente del consumidor. [Trabajo fin de Grado, Universidad de Zaragoza] Repositorio de la Universidad de Zaragoza https://bit.ly/3t78afb
  • Bhavana, K., Shamshad, S.; & Kumar, C. (2021). An evaluation of music perception, appreciation, and overall music enjoyment in prelingual pediatric cochlear implant users utilizing simplified techniques: An Indian study, International Journal of Pediatric Otorhinolaryngology, Volume 150, 110898. https://doi.org/10.1016/j.ijporl.2021.110898
  • Brennan, L., Fry, M-L. & Previte, J. (2015). Strengthening social marketing research: Harnessing “insight” through ethnography, Australasian Marketing Journal (AMJ). Volume 23, Issue 4, 286-293. https://doi.org/10.1016/j.ausmj.2015.10.003
  • Calgaro, E., Craig, N., Craig, L., Dominey-Howes, D. & Allen, J. (2021). Silent no more: Identifying and breaking through the barriers that d/Deaf people face in responding to hazards and disasters, International Journal of Disaster Risk Reduction, 57, 102156, https://doi.org/10.1016/j.ijdrr.2021.102156
  • Cochran, A.L. (2020). Impacts of COVID-19 on access to transportation for people with disabilities, Transportation Research Interdisciplinary Perspectives, 8, 100263, https://doi.org/10.1016/j.trip.2020.100263
  • Cruz-Morato, M.A. & García-Lizana, A. (2011). La economía y la psicología ante el problema de la inactividad de las personas con discapacidad. Revista de Fomento Social, 262(66):251–284. https://doi.org/10.32418/rfs.2011.262.1870
  • Cruz-Morato, M.A., García-Lizana, A., & García-Mestanza, J. (2017a) El problema de la exclusión social en la Unión Europea: ¿Puede el Marketing Social resolver la situación? Una perspectiva desde la Economía del Comportamiento, Revista de Gestão dos Países de Língua Portuguesa, Special Issue “New Dimensions in Social Marketing”, 16 (3):28–43. https://doi.org/10.12660/rgplp.v16n3.2017.78374
  • Cruz-Morato, M.A., García-Lizana, A., & García-Mestanza, J. (2017b) El Impacto de la Exclusión Social sobre el Crecimiento Económico en la Unión Europea. Revista de Economía Mundial, 45:43–64.
  • Deane-Drummond, C. (2017). Empathy and the evolution of compassion: from deep history to infused virtue. Zygon, 52(1):258–278.https://doi.org/10.1111/zygo.12317
  • Dicianno, B.E., Sivakanthan, S., Sundaram, A., Satpute, S., Kulich, H., Powers, E., Deepak, N., Russell, R.& Cooper, R. (2021). Systematic review: Automated vehicles and services for people with disabilities, Neuroscience Letters,
  • Volume 761, https://doi.org/10.1016/j.neulet.2021.136103
  • DW (2012). Sonido, música, ruido. [Vídeo] Youtube https://bit.ly/330VkEH
  • Elder, B.C., Michael A. Schwartz, M.A. (2021). Qualitative research within the Deaf community in Northern Ireland: A multilingual approach, Alter, 15(3), 230-248, https://doi.org/10.1016/j.alter.2021.04.001
  • Eustat (2016). Observatorio Vasco de la Cultura. https://bit.ly/3HQzWAT
  • Eustat (2018). El gasto en restaurantes y hoteles aumenta y supone en 2017 el 11,5% del total del consumo familiar de la C.A. de Euskadi [Nota de prensa] https://bit.ly/32XWkcF
  • Ewang, A (2019). Nigeria passes disability rights law: offers hope of inclusion, improved access. https://bit.ly/34FtQoC
  • Farofestival (2018). Faro Festival. Nacer Sordo. https://bit.ly/3FcXQo9
  • Fernández, J. (2001). Diseño de investigación en psicología. En Procesos psicológicos básicos: Psicología general I. Sanz y Torres.
  • Flórez-Aristizábal, L., Cano, S., Collazos, C.A., Benavides, F., Moreira, F. & Fardoun, H.M. (2019). Digital transformation to support literacy teaching to deaf Children: From storytelling to digital interactive storytelling, Telematics and Informatics, 38, 87-99, https://doi.org/10.1016/j.tele.2018.09.002
  • Florian, H., Mocanu, A., Vlasin, C., Machado, J., Carvalho, V., Soares, F., Astilean, A. & Avram, C. (2017). Deaf people feeling music rhythm by using a sensing and actuating device, Sensors and Actuators A: Physical, Volume 267, 431-442. https://doi.org/10.1016/j.sna.2017.10.034
  • Galan-Ladero, M.M.; Rivera, R.G. (eds., 2021), Applied Social Marketing and Quality of Life, Applying Quality of Life Research, Springer Nature AG. https://doi.org/10.1007/978-3-030-83286-5_5
  • Galmés, M. & Mas, V. (2012). La organización de eventos en el contexto de las Comunicaciones Integradas de Marketing (IMC): el valor de la experiencia. Pensar la Publicidad, 6 (1), 15-34. https://doi.org/10.5209/rev_PEPU.2012.v6.n1.38654
  • Government of Western Australia Department of Communities: Disability Services (n.d.). What is disability? https://bit.ly/3K0EZAl
  • Gordon, R., Dibb, S., Magee, C., Cooper, P. & Waitt, G. (2018). Empirically testing the concept of value-in-behavior and its relevance for social marketing, Journal of Business Research, Volume 82, 56-67. https://doi.org/10.1016/j.jbusres.2017.08.035
  • Gu, H., Chen, Q., Xing, X., Zhao, J. & Li, X. (2019). Facial emotion recognition in deaf children: Evidence from event-related potentials and event-related spectral perturbation analysis, Neuroscience Letters, 703, 198-204, https://doi.org/10.1016/j.neulet.2019.01.032
  • Gurber, P. (2011). Storytelling para el éxito: Conecta, persuade y triunfa gracias al poder oculto de las historias. Empresa activa.
  • Haruna, M.A. (2017). The problems of living with disability in Nigeria. J Law, Policy Globalization. 65:103–113.
  • Hastings G. & Domegan, C. (2014) Social marketing: from tunes to symphonies, 2nd edn. https://doi.org/10.4324/9780203380925
  • HBR (2015). The Science of Sensory Marketing. Harvad Business Review. Branding. https://bit.ly/3HGG4LG
  • Instituto Nacional de Estadística. (2020). Población residente por fecha, sexo y edad. https://bit.ly/3f1FrA3
  • Kahnemann, D. (2011). Pensar rápido, pensar despacio. Farrar, Straus and Giroux.
  • Kashchuk, I. & Ivankina, L. (2015). Marketing Approach to the Research of Older Adults’ Well-being, Procedia Social and Behavioral Sciences, Volume 214, 911-915. https://doi.org/10.1016/j.sbspro.2015.11.752
  • Kotler, P. & Armstrong, G. (2008). Principios de Marketing (12 ed.). Pearson.
  • Laugen, P., Aarstad, H., Brännström, J., Vassbotn, F. & Specht, K. (2019). An fMRI-study on single-sided deafness: Spectral-temporal properties and side of stimulation modulates hemispheric dominance, NeuroImage: Clinical, Volume 24, 101969. https://doi.org/10.1016/j.nicl.2019.101969
  • Laya de Gracia, M.R., de Rosnay, M., Hawes, D.J., Templo Perez, M.V. (2021). Differences in emotion knowledge among Filipino deaf children, adolescents, and young adults, Personality and Individual Differences, 180, 110967, https://doi.org/10.1016/j.paid.2021.110967
  • Levitín, J. D. (2018). Tu Cerebro y la música. RBA Libros.
  • Luton, M., Allan, H.T., Kaur, H. (2022). Deaf women’s experiences of maternity and primary care: An integrative review, Midwifery, 104, 103190, https://doi.org/10.1016/j.midw.2021.103190
  • Manzano, A. (2017). ¿Cómo perciben la música las personas sordas? [Vídeo] Youtube https://bit.ly/3HPhFUe
  • Martínez, P. (2008). Cualitativa-mente. ESIC editorial.
  • Maxwell, J., Belser, J.W., & David, D. (2007). A health handbook for women with disabilities. California: Hesperian. https://bit.ly/3tmENpv
  • Muhammad, Z. (2016). Improving quality of life through community-based participatory development in Nigeria: explanatory factors for success and failure. Procedia Soc Behav Sci 222:151–159. https://doi.org/10.1016/j.sbspro.2016.05.206
  • Murillo, F.J. & Duk, C. (2020). El Covid-19 y las Brechas Educativas. Revista Latinoamericana de Educación Inclusiva 14(1):11–13. https://doi.org/10.4067/S0718-73782020000100011
  • Opoku, M.P. & Nketsia, W. (2021). Nothing about us, without us’: Voices of leaders of disabled people’s organisation in management of disability fund, Social Sciences & Humanities Open, 4(1), 100160, https://doi.org/10.1016/j.ssaho.2021.100160
  • Palomares, R. (2012). Diez Claves para vender más en el punto de venta. https://bit.ly/3qZ3WUd
  • Peñaloza, L. (2018). Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future, Journal of Business Research, Volume 82, 273-280. https://doi.org/10.1016/j.jbusres.2017.06.024
  • Raymond, E. (2019). The challenge of inclusion for older people with impairments: Insights from a stigma-based analysis, Journal of Aging Studies, Volume 49, 9-15, https://doi.org/10.1016/j.jaging.2019.03.001
  • Ríos, R. (2017). El reto del marketing en los festivales: vender experiencias. ReasonWhy. https://bit.ly/3q3CoOi
  • Schmitt, B. H. (2007). Experiential Marketing. Deusto.
  • Sevilla Buenas Noticias (2019). El I Festival de Musica joven del Alamillo será accesible a personas sordas. https://bit.ly/3f3T7ut
  • Stabej, K., Lojze, A., Zargi, M., Kosir, A. & Vatovec, J. (2012). The music perception abilities of prelingually deaf children with cochlear implants, International Journal of Pediatric Otorhinolaryngology, Volume 76, Issue 10, 1392-1400. https://doi.org/10.1016/j.ijporl.2012.07.004
  • Statista. (2020). Festivales de música con más asistentes de España. En: https://bit.ly/3HLmPkf
  • Sunrise (2019). Accesibilidad en festivales de música: una asignatura pendiente. Sunrise Medical. https://bit.ly/3HLlkmi
  • Tonon, G. (2015). Qualitative Studies in Quality of Life Methodology and Practice. Social Indicators Research Series, Vol. 55. Springer.
  • Torrents, R. (2005). Eventos de empresa. El poder de la comunicación en vivo. Deusto.
  • Treasure, J. (2017). Las cuatro maneras en que el sonido nos afecta. TED Ideas worth spreading https://bit.ly/3K4r1hd
  • Whitehead, A.L. & Stroope, S. (2015). Small groups, contexts, and civic engagement: a multilevel analysis of United States congregational life survey data. Soc Sci Res, 52:659–670. https://doi.org/10.1016/j.ssresearch.2014.10.006
  • Whitton, S., Min, J., Scurry, A., Otto, S., Zhang, X., Cordes, D. & Jiang, F. (2021): Multisensory temporal processing in early deaf, Neuropsychologia, Volume 163 https://doi.org/10.1016/j.neuropsychologia.2021.108069
  • Zarantonello L.; Schmitt, H. B. (2010): Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior. Journal of Marketing. Vol. 73. https://doi.org/10.1057/bm.2010.4
Fuente de los datos: Dialnet