Herramientas para la medición de la competitividad turística

Resumen

This doctoral dissertation focuses on the analysis of tourism competitiveness from two different perspectives: the analysis of tourism flows (chapters 1 and 2) and the conformation of prices and innovation in the hotel sector (chapter 3). In the first one, after an important review of the literature on the way in which the measurement of tourist competitiveness has been approached, I try to solve some deficiencies found, especially in the design of indicators and instruments for the competitive diagnosis of destinations in function of the evolution of its tourist flows. Indeed, although this classification is not traditional in this literature, the theoretical bases for measuring tourism competitiveness can be grouped into the use of determinants, behavior and impacts of tourism. However, the literature review finds an important gap in the analysis of tourism behavior due to its peculiar problems. Therefore, it is proposed that, following the proposal of the Tourist Area Life Cycle, to construct counterfactuals with which to compare the real flows. To this aim, the first chapter proposes the adaptation of the conditional beta convergence model, by establishing an inverse relationship between the level of tourist flow and its growth rate, as the most appropriate, in addition to allowing to capture individual differences of destinations and capture the world tourism cycle. Moreover, short, medium and long-term competitiveness indicators are proposed, as well as the tourist potential of the destinations that are evaluated for all possible world tourist destinations based on information from the World Tourism Organization (UNWTO)...