Selling the past. The use of history as a marketing strategy in Spain, 1900-1980

  1. Miranda, J.A.
  2. Ruiz-Moreno, F.
Journal:
Business History

ISSN: 1743-7938,  0007-6791

Year of publication: 2022

Volume: 64

Issue: 3

Pages: 491-510

Type: Article

DOI: 10.1080/00076791.2020.1717473 GOOGLE SCHOLAR
Data source: Scopus