Customer perceived integrated marketing communications: A segmentation of the soda market
- Suay-Pérez, F.
- Penagos-Londoño, G.I.
- Porcu, L.
- Ruiz-Moreno, F.
ISSN: 1466-4445, 1352-7266
Year of publication: 2022
Volume: 28
Issue: 4
Pages: 448-464
Type: Article