El cambio climático como reto lúdico

  1. Emilio Sáez Soro
  2. Esteban Galán Cubillo
  3. Vicente García Escrivá
Book:
Innovación y Comunicación: Retos docentes para la transferencia del conocimiento
  1. Jesús Segarra-Saavedra (coord.)
  2. Tatiana Hidalgo-Marí (coord.)
  3. Javier Herrero-Gutiérrez (coord.)

Publisher: Fragua

ISBN: 978-84-7074-874-5

Year of publication: 2020

Pages: 353

Type: Book chapter

Abstract

Video games embedded in a transmedia and co-creation logic are developed as a powerful vehicle for presenting messages in which the maximum involvement of its users is of interest. And it is that the priority idea in the co-creation experiences is that all parties are equally active in the design of the products created, including in their communication and other aspects of their dissemination. The approach of this research is the study of a case in which educational institutions, audiovisual producers and students, users and ultimate producers of the final object, video games, are linked. The proposed result is the study of an intensive creative process at two levels, video games and videos of the creative experience