Assessing advertising in a hierarchical decision model

  1. Park, S.
  2. Nicolau, J.L.
  3. Fesenmaier, D.R.
Journal:
Annals of Tourism Research

ISSN: 0160-7383

Year of publication: 2013

Volume: 40

Issue: 1

Pages: 260-282

Type: Article

DOI: 10.1016/J.ANNALS.2012.09.009 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus