Advertising, brand loyalty and pricing

  1. Chioveanu, I.
Journal:
Games and Economic Behavior

ISSN: 0899-8256,  1090-2473

Year of publication: 2008

Volume: 64

Issue: 1

Pages: 68-80

Type: Article

DOI: 10.1016/J.GEB.2007.12.004 GOOGLE SCHOLAR
Data source: Scopus