Decomposing the sales promotion bump accounting for cross-category effects

  1. Leeflang, P.S.H.
  2. Parreño Selva, J.
  3. Van Dijk, A.
  4. Wittink, D.R.
Journal:
International Journal of Research in Marketing

ISSN: 0167-8116

Year of publication: 2008

Volume: 25

Issue: 3

Pages: 201-214

Type: Article

DOI: 10.1016/J.IJRESMAR.2008.03.003 GOOGLE SCHOLAR
Data source: Scopus