Celebrity endorsers' performance on the "ground" and on the "floor"

  1. Nicolau, J.L.
  2. Santa-María, M.J.
Journal:
Marketing Letters

ISSN: 0923-0645

Year of publication: 2013

Volume: 24

Issue: 2

Pages: 143-149

Type: Article

DOI: 10.1007/S11002-012-9212-3 GOOGLE SCHOLAR
Data source: Scopus