Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors

  1. Mas, F.J.
  2. Nicolau, J.L.
  3. Ruiz, F.
Journal:
International Marketing Review

ISSN: 0265-1335

Year of publication: 2006

Volume: 23

Issue: 1

Pages: 54-82

Type: Article

DOI: 10.1108/02651330610646296 GOOGLE SCHOLAR
Data source: Scopus