The impact of language and congruity on persuasion in multicultural e-marketing

  1. Luna, D.
  2. Peracchio, L.A.
  3. De Juan, M.D.
Journal:
Journal of Consumer Psychology

ISSN: 1057-7408

Year of publication: 2003

Volume: 13

Issue: 1-2

Pages: 41-50

Type: Article

DOI: 10.1207/S15327663JCP13-1&2_04 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus