Using values and shopping styles to identify fashion apparel segments

  1. Sarabia-Sanchez, F.J.
  2. de Juan Vigaray, M.D.
  3. Hota, M.
Journal:
International Journal of Retail & Distribution Management

ISSN: 0959-0552

Year of publication: 2012

Volume: 40

Issue: 3

Pages: 180-199

Type: Article

DOI: 10.1108/09590551211207157 GOOGLE SCHOLAR
Data source: Scopus