La mesura de l’ús de les llengües en els mitjans telemàtics

  1. Lluís Català Oltra 1
  2. Clemente Penalva-Verdú
  1. 1 Universitat d'Alacant
    info
    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

    Geographic location of the organization Universitat d'Alacant
Journal:
Arxius de Ciències Socials

ISSN: 2990-2258

Year of publication: 2020

Issue Title: Management, cuerpo y subjetividad

Issue: 42

Pages: 223-233

Type: Article

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Abstract

The consolidation of the digital environment and all its communication modalities has expanded the possibilities of interaction and the application areas of languages. Adapting to this new reality, in this methodological approach we combine different non-reactive techniques (exploiting of secondary sources, systematic observation, and mystery shopping) which allow us to measure effectively the use of languages in telematic communication. The authors have applied them specifically in local administration and service companies. The first of these application areas also helps us to develop a global index of presence of the Valencian language in the electronic media, which indicates to us that town councils have an average of 60% of these media in Valencian language, still far from linguistic normality.

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Data source: Dialnet