La audiencia social en España e Italiaanálisis comparativo
- Ana González-Neira 1
- Natalia Quintas-Froufe 1
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1
Universidade da Coruña
info
- Ainara Larrondo Ureta (coord.)
- Koldobika Meso Ayerdi (coord.)
- Simón Peña Fernández (coord.)
Publisher: Servicio de Publicaciones ; Universidad del País Vasco = Euskal Herriko Unibertsitatea
ISBN: 978-84-9082-236-4
Year of publication: 2015
Pages: 141-156
Congress: Congreso Internacional de Ciberperiodismo (7. 2015. Bilbao)
Type: Conference paper
Abstract
Social TV is a new specie in the current media ecosystem, resulting from the combination of social media, mobile devices and traditional television. This is another manifestation of the active audiences and the translation of interactivity in the new media space. Spain has become one of the fastest growing countries of this new reality because of the behavior patterns of users and the high number of minutes of viewing. This paper presents a comparative study between Spain and Italy because both countries belong to the same polarized paradigm (Hallin, Mancini, 2004) and share media groups. We analyze what programs are most successful during the same period in order to conclude that there are differences and similarities in social TV initiatives in these countries.