Las relaciones públicas estratégicas para generar confianza y reputación

  1. Mª Carmen Carretón Balleste 1
  2. Mónica Viñarás Abad 2
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

  2. 2 Universidad CEU San Pablo
    info

    Universidad CEU San Pablo

    Madrid, España

    ROR https://ror.org/00tvate34

Journal:
Doxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales

ISSN: 1696-019X

Year of publication: 2020

Issue: 30

Pages: 179-185

Type: Article

DOI: 10.31921/DOXACOM.N30A9 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Doxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales

Abstract

Society in general, as well as particular sectors of the public, actively seek information, but they are also content creators. Therefore, it is not only a matter of disseminating information, but also of communicating in a two-way direction and according to the needs detected from the business or institutional commitment to society. The role of public relations in discovering issues and their scope in reaching audiences (tangible values) is fundamental to effectively managing communication, building trust and gaining reputation (intangible values).

Data source: Dialnet