Internet y el comercio electrónicosituación y perspectiva

  1. Sellers Rubio, Ricardo 1
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

Aldizkaria:
Alquibla: Revista de investigación del Bajo Segura

ISSN: 1136-6648

Argitalpen urtea: 2002

Zenbakia: 8

Orrialdeak: 697-711

Mota: Artikulua

Beste argitalpen batzuk: Alquibla: Revista de investigación del Bajo Segura

Laburpena

During the last years, we have witnessed the birth of a new economy characterised by technological development. Internet has been one of the most important innovations, offering a new way of communication between firms and markets. Thus, a specially fascinating aspect of this new economy is the impact of e-commerce in the exchange relations among firms. In consequence, this paper aims to analyse the present situation of Internet and e-commerce in Spain, describing its advantages and disadvantages for firms and consumers as well as the profile of e-buyers.