Internet y el comercio electrónicosituación y perspectiva
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Universitat d'Alacant
info
ISSN: 1136-6648
Argitalpen urtea: 2002
Zenbakia: 8
Orrialdeak: 697-711
Mota: Artikulua
Beste argitalpen batzuk: Alquibla: Revista de investigación del Bajo Segura
Laburpena
During the last years, we have witnessed the birth of a new economy characterised by technological development. Internet has been one of the most important innovations, offering a new way of communication between firms and markets. Thus, a specially fascinating aspect of this new economy is the impact of e-commerce in the exchange relations among firms. In consequence, this paper aims to analyse the present situation of Internet and e-commerce in Spain, describing its advantages and disadvantages for firms and consumers as well as the profile of e-buyers.