Sostenibilidad, calidad, innovación y ventaja competitiva en el sector hoteleroUn estudio de caso
- Pereira Moliner, Jorge 1
- Molina Azorín, José Francisco 1
- Tarí Guilló, Juan José 1
- Pertusa Ortega, Eva María 1
- López Gamero, María Dolores 1
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1
Universitat d'Alacant
info
ISSN: 2530-7134
Any de publicació: 2019
Volum: 3
Número: 1
Pàgines: 1-21
Tipus: Article
Altres publicacions en: Revista Internacional de Turismo, Empresa y Territorio. RITUREM
Resum
The purpose of this paper is to analyze why there are more competitive and profitable hotels. To answer this question, two recent theoretical approaches are integrated in the field of strategic management of the company, such as microfoundations and dynamic capabilities. Specifically, it analyzes how sustainability, quality management and innovation, as dynamic capabilities, influence hotel competitiveness. The analysis is carried out through qualitative research through in-depth interviews with experts from the Spanish hotel secto
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