Los millennials como prosumers y adprosumers en las redes sociales corporativas

Erreferentzia bibliografikoak

• Akkucuk, U. & Turan, C. (2016). Mobile Use and Online Preferences of the Millenials: A Study in Yalova. The Journal of Internet Banking and Commerce, 21(1), 142-146. Retrieved from http://www.icommercecentral.com/open-access/mobile-use-and-online-preferences-of-themillenials-a-study-in-yalova.php?aid=67475
• Alonso González, M. (2015). Las redes sociales como canal de comunicación de las marcas de moda españolas. El caso de Zara, Mango y El Corte Inglés [Social Networks as communication channels of Spanish fashion brands: Zara, Mango and El Corte Inglés]. Index. comunicación: Revista científica en el ámbito de la Comunicación Aplicada, 5(1), 77-105. Retrieved from http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/177/167
• Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue – social media and business transformation: a framework for research. Information Systems Research, 24(1), 3-13. https://doi.org/10.1287/isre.1120.0470
• Basile, D. & Linne, J. (2014). Performances de autopresentación a través de fotografías digitales. El caso de los adolescentes de sectores populares en Facebook [Performances of self-presentation through digital photos. The case of popular areas adolescents on Facebook]. Cuadernos.info, (35), 209-217. https://doi.org/10.7764/cdi.35.536
• Batthyány, K. & Cabrera, M. (Coords.). (2011). Metodología de la investigación en Ciencias Sociales. Apuntes para un curso inicial [Methodology of research in Social Sciences. Notes for an initial course]. Montevideo: Universidad de la República. Retrieved from https://www.colibri.udelar.edu.uy/jspui/handle/123456789/9491
• Bermejo Berros, J. (2008). El receptor publicitario del siglo XXI en el marco de la interactividad: entre el consumer y el prosumer [The advertising receiver of the 21st century in the framework of interactivity: between the consumer and the prosumer]. In M. Pacheco Rueda (Coord.), La publicidad en el contexto digital (pp. 49-78). Sevilla: Comunicación Social.
• Bolton R. N., Parasuraman A., Hoefnagels A., Migchels N., Kabadayi S., Gruber, T., … & Solnet, D. (2013). Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24(3), 245-267. https://doi.org/10.1108/09564231311326987
• Boyd, D. M. & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
• Campillo Alhama, C., Ramos Soler, I., & Castelló Martínez, A. (2014). La gestión estratégica de la marca en los eventos empresariales 2.0 [Strategic management of the Brand in 2.0 business events]. ADResearch, 10(10), 52-73. Retrieved from http://hdl.handle.net/10045/46976
• Caro, J. L., Luque, A., & Zayas, B. (2015). Nuevas tecnologías para la interpretación y promoción de los recursos turísticos culturales [New technologies for the interpretation and promotion of cultural tourism resources]. Pasos. Revista de Turismo y Patrimonio cultural, 13(4), 931-945. Retrieved from http://www.pasosonline.org/es/articulos/817-nuevas_tecnologas_para_la_interpretacin_y_promocin_de_los_recursos_tursticos_culturales
• Castelló-Martínez, A. & del Pino Romero, C. (2015). La comunicación publicitaria con influencers [Advertising communication with influencers]. Redmarka: revista académica de marketing aplicado, (14), 21-50. Retrieved from http://redmarka.net/ra/revista.php?wid=39&articulo=1954&tipo=A&eid=14&sid=195&NombreSeccion=Articulos&Accion=Ver
• Castelló-Martínez, A. (2016). El marketing de influencia. Un caso práctico [Influence marketing: A practical case]. In I. Zacipa, V. Tur-Viñes & J. Segarra-Saavedra (Coords.), Tendencias publicitarias en Iberoamérica: Diálogo de saberes y experiencias [Advertising trends in Latin America: A knowledge and experiences dialogue] (pp. 49-65). Alicante: Colección Mundo Digital. https://doi.org/10.14198/MEDCOM/2016/8
• Castelló-Martínez, A., del Pino Romero, C., & Tur-Viñes, V. (2016). Estrategias de contenido con famosos en marcas dirigidas a público adolescente [Celebrity Brand Content Strategies Aimed at the Teenage Market]. Icono 14, 14(1), 123-154. https://doi.org/10.7195/ri14.v14i1.883
• Cheung, C. M. K., Chiu, P. Y., & Lee, M. K. O. (2011). Online social networks: Why do students use Facebook? Computers in Human Behavior, 27(4), 1337–1343. https://doi.org/10.1016/j.chb.2010.07.028
• Colás-Bravo, P., González-Ramírez, T., & de Pablos-Pons, J. (2013). Juventud y redes sociales: Motivaciones y usos preferentes [Young People and Social Networks: Motivations and Preferred Uses]. Comunicar, 20(40), 15–23. https://doi.org/10.3916/C40-2013-02-01
• Cortés, M. (2009). Bienvenido al nuevo marketing [Welcome to the new marketing]. In E. Sanagustín (Ed.), Del 1.0 al 2.0: Claves para entender el nuevo marketing [From 1.0 to 2.0: Keys to understanding the new marketing] (pp. 6-23). Retrieved from http://www.clavesdelnuevomarketing.com/
• Del Pino, C., Castelló, A., & Ramos-Soler, I. (2013). La comunicación en cambio constante. Branded content, Community Management, Comunicación 2.0 y estrategia en medios sociales [Communication in constant change. Branded content, Community Management, Communication 2.0 and social media strategy]. Madrid: Fragua.
• Díez Uli, L., Velicia Martín, F., & Rondán Cataluña, F. J. (2017). Analysis of efficiency of own and franchised units in the Spanish franchise system. European Research on Management and Business Economics, 23(3), 165-172. https://doi.org/10.1016/j.iedeen.2017.03.001
• Drake-Bridges, E. D. & Burgess, B. (2010). Personal preferences of tween shoppers. Journal of Fashion Marketing and Management: An International Journal, 14(4), 624-633. https://doi.org/10.1108/13612021011081788
• Fernández Gómez, J. D., Hernández-Santaolalla, V., & Sanz-Marcos, P. (2018). Influencers, marca personal e ideología política en Twitter [Influencers, personal branding and political ideology on Twitter]. Cuadernos.info, (42), 19-37. https://doi.org/10.7764/cdi.42.1348
• Frick, T. (2010). Return on engagement: Content, strategy, and design techniques for digital marketing. Burlington, MA: Focal Press.
• Hidalgo-Marí, T. & Segarra-Saavedra, J. (2017). The youtuber phenomenon and its transmediaexpansion. Analysis of youth empowerment in social media. Fonseca, Journal of Communication, (15), 43-56. https://doi.org/10.14201/fjc2017154356
• Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149-165. https://doi.org/10.1016/j.intmar.2013.12.002
• Igartua, J. J. & Rodríguez-De-Dios, I. (2016). Correlatos motivacionales del uso y la satisfacción con Facebook en jóvenes españoles [Motivational correlates of the use of and the satisfaction with Facebook in Spanish youth]. Cuadernos.info, (38), 107-119. https://doi.org/10.7764/cdi.38.848
• Interactive Advertising Bureau Spain & VIKO (2015). VI Estudio anual de Redes Sociales [VI Annual study of social networks] [PowerPoint presentation]. Retrieved from http://iabspain.es/wp-content/uploads/Estudio_Anual_Redes_Sociales_2015.pdf
• Interactive Advertising Bureau Spain (IAB) (2017). Estudio anual de Redes Sociales 2017 [Yearly study of social networks, 2017] [PowerPoint presentation]. Retrieved from http://iabspain.es/wp-content/uploads/iab_estudioredessociales_2017_vreducida.pdf
• Interactive Advertising Bureau Spain (IAB), ontwice, Epsilon Technologies, & Gestazion (2017). Observatorio de marcas en redes sociales 2016 [Observatory of Brands in Social Networks, 2016] [PowerPoint presentation]. Retrieved from http://iabspain.es/wp-content/uploads/observatoriomarcas-rrss_2016_vfinal_reducida.pdf
• IPMARK (2017, June 7). Las tres marcas españolas con mejor comunicación digital [The three Spanish brands with the best digital communication]. Retrieved from http://ipmark.com
• Jin, S. A. A. & Phua, J. (2014). Following celebrities’ tweets about brands: the impact of twitter-based electronic word-of-mouth on consumers’ source credibility perception, buying intention, and social identification with celebrities. Journal of Advertising, 43(2), 181-195. https://doi.org/10.1080/00913367.2013.827606
• Kacker, M. & Perrigot, R. (2016). Retailer use of a professional social media network: Insights from franchising. Journal of Retailing and Consumer Services, 30, 222-233. https://doi.org/10.1016/j.jretconser.2016.01.020
• Katz, E. & Lazarsfeld, P. (2006). Personal influence. New Jersey: Transaction.
• Katz, E., Blumler, J. G., & Gurevitch, M. (1986). Usos y gratificaciones de la comunicación de masas [Uses and gratifications of mass communication]. In M. de Moragas (Ed.), Sociología de la comunicación de masas. II. Estructura, funciones y efectos [Sociology of mass communication. II. Structure, functions and effects] (pp. 127–171). Barcelona: Gustavo Gili.
• Kilambi, A., Laroche, M., & Richard, M. O. (2013). Constitutive marketing: towards understanding brand community formation. International Journal of Advertising, 32(1), 45-64. https://doi.org/10.2501/IJA-32-1-045-064
• Kim, J. (2012). The institutionalization of YouTube: From user-generated content to professionally generated content. Media, Culture & Society, 34(1), 53-67. https://doi.org/10.1177/0163443711427199
• Lacalle, M. R. (2011). La ficción interactiva: Televisión y Web 2.0 [Interactive fiction: Television and Web 2.0]. Ámbitos. Revista Internacional de Comunicación, (20), 87-107. Retrieved from http://hdl.handle.net/11441/67574
• Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755–1767. https://doi.org/10.1016/j.chb.2012.04.016
• Le Compte, M. D. & Goetz, J. P. (1982). Problems of reliability and validity of ethnographic research. Review of EducationalResearch, 52(1), 31-60. https://doi.org/10.3102/00346543052001031
• Lenhart, A., Madden, M., Smith, A., & Macgill, A. (2015). Teens, social media & technology overview 2015. Pew Internet and American Life Project. Retrieved from http://www.pewinternet.org/2007/12/19/teens-and-social-media/
• Lester, D. H., Forman, A. M., & Loyd, D. (2005). Internet shopping and buying behavior of college students. Services Marketing Quarterly, 27(2), 123-138. https://doi.org/10.1300/J396v27n02_08
• Levine, F., Locke, C., Sears, D., & Weinberger, D. (2008). El manifiesto Cluetrain. El ocaso de la empresa convencional [The Cluetrain manifesto. The end of business as usual]. Barcelona: Deusto.
• Lipsman, A., Mudd, G., Rich, M., & Bruich, S. (2012). The power of ‘‘like”: how brands reach (and influence) fans through social-media marketing. Journal of Advertising Research, 52(1), 40–52. https://doi.org/10.2501/JAR-52-1-040-052
• Marauri Castillo, I., Pérez Dasilva, J. A., & Rodríguez González, M. D. M. (2015). La búsqueda de la comunidad de marca en las redes sociales. Los casos de Telepizza, Vips y Burger King [The Pursuit of Brand Community in Social Networks. The Cases of Telepizza, Vips and Burger King]. Trípodos, (37), 133-149. Retrieved from http://www.tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/256
• Marfil-Carmona, R., Hergueta Covacho, E., & Villalonga Gómez, C. (2015). El factor relacional como elemento estratégico en la comunicación publicitaria [The Relational Factor as a strategic element in marketing communications]. Anàlisi. Quaderns de Comunicació i Cultura, (52), 33-46. https://doi.org/10.7238/a.v0i52.2392
• Mariani, M. M., Di Felice, M., & Mura, M. (2016). Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations. Tourism Management, 54, 321-343. https://doi.org/10.1016/j.tourman.2015.12.008
• Martínez-Sala, A. M. & Campillo Alhama, C. (2018). El video como soporte en la narrativa digital de los eventos turísticos 2.0 [Video as support in the digital narrative of 2.0 tourist events]. Miguel Hernández Communication Journal, (9), 227-260. https://doi.org/10.21134/mhcj.v0i9.230
• Martínez-Sala, A. M., Monserrat-Gauchi, J., & Campillo Alhama, C. (2017). The relational paradigm in the strategies used by destination marketing organizations. Revista Latina de Comunicación Social, (72), 374-396. https://doi.org/10.4185/RLCS-2017-1170
• Masco, A. (2012). Entre Generaciones [Between Generations]. Buenos Aires: Editorial Temas.
• Mollen, A. & Wilson, H. (2010). Engagement, telepresence, and interactivity in online consumer experience: reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9/10), 919-925. https://doi.org/10.1016/j.jbusres.2009.05.014
• Monserrat-Gauchi, J. & Martínez-Sala, A. M. (2017). Consumers, prosumers y adprosumers en las franquicias de restauración y moda infantil [Consumers, prosumers and adprosumers in catering and children’s fashion franchises]. In A. Castelló-Martínez y C. del Pino Romero (Coords.), Publicidad y Convergencia Mediática. Nuevas Estrategias de Comunicación persuasiva [Advertising and Media Convergence. New Persuasive Communication Strategies] (pp. 81-100). España: Egregius Ediciones.
• Monserrat-Gauchi, J., Quiles-Soler, M. C., & Martínez-Sala, A. M. (2017). La participación ciudadana en la comunicación de las organizaciones. Análisis de las franquicias de salud-belleza, decoración y restauración [Citizen Participation in Corporate Communication. An Analysis of Health&Beauty, Decoration and Food franchise industries]. Prisma social, (18), 540-560. Retrieved from http://revistaprismasocial.es/article/view/1445
• Moore, K. & McElroy, J. C. (2012). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior, 28(1), 267-274. https://doi.org/10.1016/j.chb.2011.09.009
• Nafría, I. (2008). Web 2.0. El usuario, el nuevo rey de Internet [Web 2.0. The user, the new king of the Internet], 4ª ed. Barcelona: Ediciones Gestión 2000.
• Nicolás Ojeda, M. A. (2013). La implicación del usuario en la producción publicitaria. Una reflexión sobre la publicidad espontánea generada por los usuarios/consumidores [The implication of the user in the advertising production: a study of spontaneous publicity generated by the users/consumers]. Icono 14, 11(1), 303-317. https://doi.org/10.7195/ri14.v11i1.204
• Oviedo-García, A., Muñó-Expósito, M., Castellanos-Verdugo, M., & Sancho-Mejías, M. (2014). Metric proposal for customer engagement in Facebook. Journal of Research in Interactive Marketing, 8(4), 327-344. https://doi.org/10.1108/JRIM-05-2014-0028
• Peterson, K. (2004, May 17). Savvy Gen Y isn’t buying traditional sales pitches. The Seattle Times. Retrieved from https://www.seattletimes.com/
• Phua, J. & Jin, S. A. A. (2011). ‘Finding a home away from home’: the use of social networking sites by Asia-Pacific students in the United States for bridging and bonding social capital. Asian Journal Communication, 21(5), 504–519. https://doi.org/10.1080/01292986.2011.587015
• Phua, J., Jin, S. V., & Kim, J. J. (2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics, 34(1), 412-424. https://doi.org/10.1016/j.tele.2016.06.004
• Prensky, M. (2001). Digital Natives, Digital Immigrants Part 1. On the Horizon, 9(5), 1-6. https://doi.org/10.1108/10748120110424816
• Purita, G. (2015). OBS SOCIAL 2015. Análisis de las tendencias de uso y participación en las redes sociales a nivel mundial en España [OBS SOCIAL 2015. Analysis of usage trends and participation in social networks worldwide in Spain] [lecture notes].
• Quan-Haase, A. & Young, A. L. (2010). Uses and gratifications of social media: a comparison of Facebook and instant messaging. Bulletin of Science Technologie & Society, 30(5), 350-361. https://doi.org/10.1177/0270467610380009
• Rabassa, N., Mariné-Roig, E., & Huertas, A. (2016). Facebook: la red social [Facebook: the social network]. In A. Huertas (Ed.), La comunicación de los destinos turísticos y sus marcas a través de los medios sociales [Communicating about tourist destinations and their brands through social media] (pp. 17-24). Tarragona: Universitat Rovira i Virgil.
• Racolta-Paina, N. D. & Luca, T. A (2010). Several considerations regarding the online consumer in the 21st century - a theoretical approach. Management and Marketing, 5(2), 85-100. Retrieved from http://www.managementmarketing.ro/pdf/articole/184.pdf
• Rodríguez, I., Martínez, F. J., & Luna, P. (2010). Going with the Consumer towards the Social Web Environment: A Review of Extant Knowledge. International Journal of Electronic Marketing and Retailing, 3(4), 415-440. https://doi.org/10.1504/IJEMR.2010.036885
• Rogers, E. M. (2003). Diffusion of innovations. New York: Free Press.
• Ruiz-Mafe, C., Martí-Parreño, J., & Sanz-Blas, S. (2014). Key drivers of consumer loyalty to Facebook fan pages. Online Information Review, 38(3), 362-380. https://doi.org/10.1108/OIR-05-2013-0101
• Segarra-Saavedra, J. & Hidalgo-Marí, T. (2018). Influencers, moda femenina e Instagram: el poder de la influencia en la era 2.0 [Influencers, female fashion and Instagram: the power of prescription in 2.0 age]. Revista Mediterránea de Comunicación/Mediterranean Journal of Communication, 9(1), 313-325. https://www.doi.org/10.14198/MEDCOM2018.9.1.17
• Segarra-Saavedra, J. & Tur-Viñes, V. (2017). Creatividad publicitaria: marcas vs prosumer amateur. La viralidad del spot de Eugen Merher para Adidas [Advertising creativity: brands vs prosumer amateur. The virality of Eugen Merher´s spot for Adidas]. In I. García-Medina & V. Tur-Viñes (Coords.),Diálogos bilaterales entre investigadores de la Glasgow Caledonian University (Reino Unido) y la Universidad de Alicante (España). Estudios interdisciplinares[Bilateral dialogues between researchers from the Glasgow Caledonian University (United Kingdom) and the University of Alicante (Spain)] (pp. 175-184). Alicante: Colección Mundo Digital de Revista Mediterránea de Comunicación.
• Serrano Cobos, J. (2006). Pasado, presente y futuro de la Web 2.0 en servicios de información digital [Past, present and future of Web 2.0 in digital information services]. BiD: textos universitaris de biblioteconomia i documentació, (17). Retrieved from http://bid.ub.edu/17serra2.htm
• Sherman, L. E., Greenfield, P. M., Hernández, L. M., & Dapretto, M. (2018). Peer Influence Via Instagram: Effects on Brain and Behavior in Adolescence and Young Adulthood. Child development, 89(1), 37–47. https://www.doi.org/10.1111/cdev.12838
• Simonato, F. R. & Ariel Mori, M. (2015). Los Millenials y las Redes Sociales. Estudio del Comportamiento, Ideología, Personalidad y Estilos de Vida de los Estudiantes de Ciencias Económicas de la Universidad Nacional de La Plata a través del Análisis Clúster [Millennials and social networks. Study of the behavior, ideology, personality and lifestyles of the students of Economic Sciences of the National University of La Plata through cluster analysis]. Ciencias Administrativas, (5), 3-28. Retrieved from https://revistas.unlp.edu.ar/CADM/article/view/1129
• Stelzner, M. A. (2017). Social media marketing industry report 2017. Retrieved from https://es.scribd.com/document/348447903/2017-Social-Media-Marketing-Industry-Eeport?secret_password=kpsZVgcHwVfmvTHez7rH#download&from_embed
• Strauss, W. & Howe, N. (1992).Generations: The history of America’s future, 1584 to 2069. New York: William Morrow.
• The Cocktail Analysis (2013). Observatorio de redes sociales. V Oleada. Abril. [Observatory of social networks. 5th Edition. April] [PowerPoint Presentation]. Retrieved from https://es.slideshare.net/TCAnalysis/5-oleada-observatorio-redes-sociales
• Toffler, A. (1980). La tercera ola [The third wave]. Spain: Plaza & Janés.
• Tormo Franquicias Consulting (2016). Marcas líderes en franquicia. Septiembre 2016 [Leading brands in franchising. September 2016]. Retrieved from http://tormofranquicias.es/wp-content/uploads/2017/02/Marcas-L%C3%ADderes-Franquicia-TFG.pdf
• Tormo Franquicias Consulting (2017). La situación de la franquicia en España. Perspectivas 2017 [The situation of the franchise in Spain. 2017 outlook]. Retrieved from http://tormofranquicias.es/wpcontent/uploads/2017/06/Situaci%C3%B3n-de-la-Franquicia-en-Espa%C3%B1a-Perspectivas-2017.pdf
• Varas-Rojas, L. E. (2010). Imaginarios sociales que van naciendo en comunidades virtuales: Facebook [Social imaginaries born in virtual communities: Facebook]. In Meddia, cultura i comunicació (Ed.), Crisis analógica, futuro digital [Analog crisis, digital future], Proceedings of the IV Online Congress of the Observatorio para la Cibersociedad, held on November, 12-29.
• Xie, K. & Lee, Y. J. (2015). Social media and brand purchase: quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model. Journal of Management Information System, 32(2), 204–238. https://doi.org/10.1080/07421222.2015.1063297