Aprendizaje cooperativo y evaluación formativa en marketing:tándem ganador en docencia universitaria
- Elena González-Gascón
- María D. De-Juan Vigaray
ISSN: 1012-1587
Ano de publicación: 2015
Número: 1
Páxinas: 355-377
Tipo: Artigo
Outras publicacións en: Opción: Revista de Ciencias Humanas y Sociales
Resumo
The aim of this paper is to demonstrate how a combination of ‘cooperative learning’and ‘formative assessment’methodologies can be successfully applied to a university marketing course, and also intends to contribute towards their dissemination. Both qualitative and quantitative methods were used in this study. The results show that: 1) the students are satisfied with their learning experience, having achieved the objectives set out and having acquired the corresponding skills; and 2) that formative assessment, is not only effective, but also raises the level of student satisfaction with the learning process, whilst adapting perfectly to the Bologna Plan.