Chinese outbound tourism: new challenges for european tourism

  1. Andreu Guerrero, Rosario
  2. Claver Cortés, Enrique
  3. Quer Ramón, Diego
Revista:
Enlightening Tourism: a pathmaking journal

ISSN: 2174-548X

Año de publicación: 2013

Número: 1

Páginas: 44-58

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openArias Montano editor

Otras publicaciones en: Enlightening Tourism: a pathmaking journal

Resumen

The growth of China's outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the consequences that the boom in Chinese tourism could have for European tourism. A critical analysis provides the basis for actions and measures that the main European tourism institutions and companies should adopt in order to face these new challenges.

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Fuente de los datos: Dialnet