"Cidade limpa" y la contaminación publicitaria en la ciudad

Zusammenfassung

The cities have become a big advertising medium. Apart from the outdoor, nowadays there is no self-respecting advertising agency which do not include, as a service for its clients, actions related to street marketing or ambient. These actions imply actually the occupation of the whole public area and its consideration as an advertising medium to be used. Every place is likely to be creatively conceived as an advertising medium, beyond the conventional outdoor tools. The advertising occupation coexists with its antithesis: the dismantling. The excess and the sobriety are the two faces of the same coin. What for some people represent an exercise of �creative decoration� of the boring streets, for others it is actually an intolerable appropriation of the common spaces. The advertising exploitation under which the cities are suffering leads us to wonder two questions. The first one, which are the harmful effects for the urban landscape�s health of this saturation and over-exploitation? The second one, what legitimacy do the private companies have to enable them to take over the streets and to use in its profit these public assets? Hence, the debate is now served, about the advertising�s ecology, namely, its pollutant effects and its unsustainability in the urban areas.