Localización y dinámica productiva de la industria del juguete en España

  1. Giner Pérez, José Miguel
  2. Santa María Beneyto, María Jesús
  3. Ybarra Pérez, Josep Antoni
Journal:
Economía industrial

ISSN: 0422-2784

Year of publication: 2009

Issue Title: La industria del juguete en España : el futuro de un sector tradicional

Issue: 372

Pages: 27-41

Type: Article

More publications in: Economía industrial

Abstract

The high concentration that the activity of the toys has in Spain allows that, during time, it should have had a few productive important advantages. The constant search of a new and different product has been the strategy most used to compete on the part of the companies. The local institutions and the complementary activities of the productive environment have been those who have helped which is kept the competitiveness. Nevertheless, the deslocalisation and the lack of cooperation appear as limits in the current sectorial conjuncture