Impacto del tamaño, el tipo de gestión y la categoría sobre el desempeño de los hoteles españoles

  1. Claver Cortés, Enrique 1
  2. Pereira Moliner, Jorge 1
  3. Molina Azorín, José F. 1
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

Aldizkaria:
Cuadernos de turismo

ISSN: 1139-7861

Argitalpen urtea: 2007

Zenbakia: 19

Orrialdeak: 27-45

Mota: Artikulua

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Beste argitalpen batzuk: Cuadernos de turismo

Laburpena

Hotels more and more need information for their correct management and to maximize their performance or firm success. In this study several key strategic variables are analyzed, which impact directly on hotel performance. These variables are size, chain affiliation and hotel category. In this research work, using the theory of the strategic groups, the 3-to-5-star Spanish hotels are grouped based on each one of these key variables with the aim to determine whether these variables impact significantly on hotel performance and in what sense. The results show that greater size and greater category greater is the performance achieved by hotels. Additionally, chain-affiliated hotels achieve greater levels of performance than the independent ones. Therefore, important managerial implications are deduced from this research.

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