La articulación y estrategia de la industria azulejerade la tradición local a la internacionalización de las actividades
ISSN: 0213-4691, 1989-9890
Year of publication: 1998
Issue: 19
Pages: 31-48
Type: Article
More publications in: Investigaciones Geográficas (España)
Abstract
The tile industry on Castellón province have experienced in the last years important expansion over world wide market. Between the sucess waht contributed to consolidate the tile castellonense enterprise into consumer markets, went determinant the introduction of new to process of fabrication, specialization of products so much in variety as format and design, beside to apply renew concepts of market. This demand an effort financial innovator indispensable for to vie into the markets every time more globals.