The "It’s a Deal!" graphic adventuredeveloping intercultural communicative competence in business English

  1. Guillén-Nieto, Victoria 1
  2. García Yeste, Miguel Ángel 1
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

Book:
Languages for business: a global approach: seminar proceedigs, Ávila, Spain 2009
  1. Pérez-Llantada, Carmen (coord.)
  2. Watson, Maida (coord.)

Publisher: Prensas de la Universidad de Zaragoza ; Universidad de Zaragoza

ISBN: 978-84-92774-01-2

Year of publication: 2009

Pages: 259-271

Congress: International Seminar of Languages for Business (1. 2009. Ávila)

Type: Conference paper

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Abstract

In this paper we will be looking at our work in progress on the graphic adventure It’s a Deal! which we are creating with the support of the research project COMINTER-SIMULNEG (I+D HUM2006-12989) for the purpose of developing intercultural communicative competence (ICC) in business English. The graphic adventure uses a simulated experience to provide the targeted users—Spanish men and women in international trade―with the opportunity to become aware that each culture has its own rules of the game, as well as to discover which rules apply in British culture and practice using these rules in business English.

Data source: Dialnet