Moda responsableell caso Inditex

Resumen

The aim of this study is to review the guides, recommendations, reports, and regulations for promoting sustainability and to study the digital communication of CR in the textile and fashion industry, often criticized for the lack of responsibility in production processes. In addition, it questions the name of these practices and if they are voluntary or mandatory. Taking the FTSE4GoodIbex sustainability index, which includes an analysis of financial performance, responsibility and sustainability of the companies included in Bolsa y Mercados Españoles (BME) demonstrating good practices in CR, a case study is performed on INDITEX group, the biggest of the textile sector included in the IBEX. To do this, the detected content with CR component in their web page and social networks is studied. The results confirm a strategic communication of INDITEX, showing a responsible management that triggers the interest and interactions of stakeholders. The findings reveal a transparency policy in the communications that generates engagement with the public in CR issues and promotes social awareness.