La saturación publicitaria en los nuevos entornos digitales¿una cuestión ética?
- Suárez-Villegas, Juan-Carlos (coord.)
Editorial: Sevilla : Ed. Edufora. Editorial Mad S.L., 2011
ISBN: 978-84-676-5833-0
Any de publicació: 2011
Pàgines: 1128-1138
Tipus: Capítol de llibre
Resum
The consolidation of Internet within companies communication and advertising strategies has pointed out the need to self-regulate the online media in different areas. Among all ethical aspects related to online advertising, the present communication delves into growing advertising saturation in the new digital environments, analyzing it as a key issue in ethics of communication, insofar as advertising effectiveness in this new scenarios depends, even more than in other communicative contexts, on creating a collaborative environment and getting users interest.