The Invisible Face of CultureWhy do Spanish Toy Manufacturers Believe the British are "Most Peculiar" in Business
- Franco Aixelá, Javier (coord.)
- Yus Ramos, Francisco (coord.)
- Mateo Martínez, José (coord.)
- Hughes Cunningham, Brian Peter (hom.)
Editorial: Departamento de Filología Inglesa ; Universidad de Alicante / Universitat d'Alacant
ISBN: 84-609-5627-X, 84-609-5629-6
Ano de publicación: 2005
Título do volume: Essays in memoriam
Volume: 2
Páxinas: 95-127
Tipo: Capítulo de libro
Resumo
Drawing on the model that explains culture through the metaphorical image of an iceberg, as well as on the concepts of cultural frame and strategic cultural orientation, the aim of this paper is to explore the reasons that might explain why Spanish toy manufacturers use adjectives such as peculiar, strict, severe, aloof, distant, unexpressive, cold, among others, to express the way they perceive their British customers. The data consists of eighteen authentic, audio-recorded face-to-face interviews with a selected sample of Spanish toy manufacturers from the Valencian Community, together with the information they kindly provided in the questionnaires they were requested to fill in.