Factores condicionantes de la percepción del directivo sobre el medio ambienteun estudio qual/quan

Resumen

This paper seeks to answer the following question: What factors (and how) influence the manager's perception of the environment as a competitive opportunity? The research work has been carried out in two phases. Firstly, comparative case studies of different sectors were carried out through in-depth personal interviews at eight Spanish firms competing in different sectors. This phase was meant to examine the linkages between environmental regulation, stakeholders, sector barriers, uncertainty, resources and capabilitites and managerial interpretation. Secondly, the propositions emerging from the first phase were tested using a structural equation model of 239 hotels and 208 firms affected by the IPPC law in Spain. The findings show that external and internal factors to the firm influence differently the managerial perception of the environment as a competitive opportunity depending on the sector analysed. In the tourism accommodation sector, an external factor (the environmental regulation) is the most influential one, whereas in the sector of firms affected by the IPPC law, that role corresponds to an internal factor (complementary resources and capabilities