A model of advertising with application to the German automobile industry
- Mariel, P.
- Sandonís, J.
ISSN: 0003-6846
Année de publication: 2004
Volumen: 36
Número: 1
Pages: 83-92
Type: Article
ISSN: 0003-6846
Année de publication: 2004
Volumen: 36
Número: 1
Pages: 83-92
Type: Article