Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach

  1. Monferrer Tirado, D.
  2. Moliner Tena, M.Á.
  3. Estrada Guillén, M.
Journal:
Journal of Marketing Theory and Practice

ISSN: 1944-7175,  1069-6679

Year of publication: 2019

Volume: 27

Issue: 2

Pages: 227-250

Type: Article

DOI: 10.1080/10696679.2019.1577685 GOOGLE SCHOLAR
Data source: Scopus