Analysis of communication executives and managers in SpainSocio-demographic, organizational and attitudinal characteristics from a gender perspective

  1. Marta Martín Llaguno 1
  2. Susana Miquel Segarra 2
  3. Marián Navarro-Beltrá 3
  1. 1 Universitat d'Alacant
    info

    Universitat d'Alacant

    Alicante, España

    ROR https://ror.org/05t8bcz72

  2. 2 Universitat Jaume I
    info

    Universitat Jaume I

    Castelló de la Plana, España

    ROR https://ror.org/02ws1xc11

  3. 3 Universidad Católica San Antonio
    info

    Universidad Católica San Antonio

    Murcia, España

    ROR https://ror.org/05b1rsv17

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Revista:
Catalan journal of communication & cultural studies

ISSN: 1757-1898

Año de publicación: 2015

Título del ejemplar: Public Relations: Communication, engagement and dialogue

Volumen: 7

Número: 2

Páginas: 129-146

Tipo: Artículo

DOI: 10.1386/CJCS.7.2.129_1 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Catalan journal of communication & cultural studies

Resumen

The organizational and attitudinal characteristics of the communications workforce have recently become the subject of an emergent research field in Spain. To date, no studies have been conducted on organization and work processes in the field of corporate communications and public relations, an area that has experienced tremendous growth in recent decades. This article is a socio-psychological analysis of these professionals, from a gender perspective. An online survey, based on a nationwide sample of 190 professionals belonging to the Spanish Association of Communications Executives and Managers (DIRCOM), was conducted from May to September 2014. With low levels of burnout and high levels of engagement, communications executives and managers have a positive opinion of the sector and of their quality of life. Unlike other areas of communications, sex-based horizontal segregation was not detected. However, as in advertising and journalism, vertical segregation was observed.

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Fuente de los datos: Dialnet